Articles

9 de March, 2020

What is the difference between project management and product management?

In this series of articles where I write about the relationship between product management and the other areas of the company, I wrote about: UX and […]
19 de February, 2020

Product marketing and product management

In this series of articles where I write about the relationship between product management and the other areas of the company, I wrote about: UX and […]
11 de February, 2020

UX and product management

I spoke previously about the relationship between Engineering and Product Management. The next area I want to comment on is the UX area which, along with product […]
3 de February, 2020

2 hacks to foster your digital product culture

I’ve been leading product development at Gympass for 1,5 years now. Prior to Gympass I always worked in companies where technology was the main product of […]
1 de January, 2020

Projects vs problems

The new year is time for retrospective and planning. What is normally done every quarter by most product development teams is done more intensely during the […]
10 de December, 2019

What’s the best ratio between Eng, UX, and PM?

There are many articles we can find from different product development teams around the world showing benchmarks of Eng:PM and UX:PM ratios. There’s a recent article from Ken Norton, partner at […]
2 de December, 2019

The relationship between product engineering and product management

How should the product manager relate to different areas of the company? Engineering, UX, product marketing, project management, operations, sales, legal, finance, customer service, human resources, […]
26 de November, 2019

What is the difference between startup and product management?

Since 2011, there has been a lot of discussion about startups, with many books, lectures, discussion groups, events focused on the subject, which has a lot […]
20 de November, 2019

End-of-life

Your software product may have arrived here coming from three different paths: 1. Your product growth has slowed, and you have done all the analysis and […]