Articles

2 de December, 2019

The relationship between product engineering and product management

How should the product manager relate to different areas of the company? Engineering, UX, product marketing, project management, operations, sales, legal, finance, customer service, human resources, […]
26 de November, 2019

What is the difference between startup and product management?

Since 2011, there has been a lot of discussion about startups, with many books, lectures, discussion groups, events focused on the subject, which has a lot […]
20 de November, 2019

End-of-life

Your software product may have arrived here coming from three different paths: 1. Your product growth has slowed, and you have done all the analysis and […]
10 de November, 2019

Product maturity

After the innovation phase, assuming that your digital product was able to pass through the abyss, it has grown. Only there will come a time when […]
22 de October, 2019

The role of the Product VP/Head

Being a head of product encompasses many different aspects and skills, and that’s the reason why I’m writing an entire book about this topic. However, since […]
15 de October, 2019

How to increase the chances of success of your digital product

The first edition in Portuguese of this book is from 2015. I wrote an updated version of this book in 2017. So only two years passed […]
5 de October, 2019

Problem vs solution mindset

When we hurry to launch an MVP, we are creating a solution for a problem. However, a very important step to create a good solution is the […]
28 de September, 2019

How does pricing work on a platform?

I wrote some time ago about the difference between a product and a platform. Platform business model is a very interesting topic, many businesses can benefit from […]
22 de September, 2019

Why the hurry to launch an MVP?

Originally published in Oct/2012. Why do we need to make an MVP, a Minimal Viable Product? Why do we need to hurry to launch a half-baked product? […]