Articles
12 de December, 2017
In November 2015, ThoughtWorks, a software development consulting firm well known for being always one step ahead of the software industry, has suggested in its Technology Radar, a […]
26 de November, 2017
In this article I want to propose a thought experiment. Let’s use empathy, the main characteristic of a software product manager, to put ourselves in the position of a […]
12 de November, 2017
This is a frequent question that all product managers have. Whether it’s a new product or a fully operating product, full of user suggestions, how to […]
17 de October, 2017
In my last article I mentioned that my next article would be about roadmap prioritization techniques. However, in the beginning of 2016 I wrote about how OKRs were substituting […]
20 de June, 2017
This article was originally published in Portuguese in June 2017. I have heard this phrase several times throughout my career. Software developers know that invariably comes a moment […]
11 de January, 2017
In July 2014 I wrote about the differences between product manager or product owner, where I say that product management and product owner manager are two sides […]
23 de August, 2016
I wrote some time ago an article about how to organize product development teams and about some changes we made ​​in the software development teams at Locaweb. Since last year […]
11 de August, 2016
Some time ago I explained how we replaced roadmaps for OKRs at Locaweb. In that article I also talked about some lessons learned. Recently we made a retrospective of the last quarter […]
7 de June, 2016
Product manager or product owner? Which term must we use? Are they different roles? Are they complementary? Is there overlapping? Is it better to have two […]