Articles
5 de November, 2024
I have been using and teaching others to use what I have called the product management and development playbook. I have written about this playbook before, […]
30 de October, 2024
I’ll pause publishing articles that are chapters of my new book about Digital Transformation and Product Culture, but I’ll continue to talk about product vision. I […]
22 de October, 2024
The first tool I want to present is the product vision. It will guide several decisions. Product vision is what the product will be like in […]
12 de October, 2024
If you’ve ever been involved in discussions about product success, you’ve probably come across the question: What comes first, the experience or the value delivered? This […]
6 de October, 2024
Last week I had the pleasure of participating in the October Product Tank SP meetup at the invitation of Leonardo Pabon, who, together with Eric Nogare […]
24 de September, 2024
Last week, a well-known Brazilian entrepreneur was asked: “If your wife were the CEO of a large company, would you be engaged?” He responded by saying, […]
17 de September, 2024
Everyone has heard about the need to have a customer focus and to provide a positive experience in all interactions throughout their journey with the company. […]
2 de September, 2024
Founded in April 1981 by Sebastião Bomfim Filho with the goal of making sports and casual fashion accessible to everyone in Brazil, Centauro has over 190 […]
27 de August, 2024
Startup Guide, how startups and established companies can create profitable digital products, was the first book I wrote, originally published in 2012, focused on what we […]