Articles
24 de September, 2024
Last week, a well-known Brazilian entrepreneur was asked: “If your wife were the CEO of a large company, would you be engaged?” He responded by saying, […]
17 de September, 2024
Everyone has heard about the need to have a customer focus and to provide a positive experience in all interactions throughout their journey with the company. […]
2 de September, 2024
Founded in April 1981 by Sebastião Bomfim Filho with the goal of making sports and casual fashion accessible to everyone in Brazil, Centauro has over 190 […]
27 de August, 2024
Startup Guide, how startups and established companies can create profitable digital products, was the first book I wrote, originally published in 2012, focused on what we […]
20 de August, 2024
When we set goals to be reached, I see some people saying things like “We need to set stretch goals,” even using quotes like “Shoot for […]
13 de August, 2024
In some mentoring sessions, I talk to people who are looking to transition their careers into product management but say that they have difficulty finding opportunities […]
2 de July, 2024
I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
22 de June, 2024
In 2023, I formed a partnership with IFTL, Institute for Training in Technology and Leadership, to create CPO Mentoring similar to the CTO Mentoring that they […]
16 de June, 2024
I’m going to take a break from the articles I’m publishing, which are chapters from my latest book, “Digital transformation and product culture: How to put […]