Articles

30 de April, 2024

Case study: Dasa Group

As the largest integrated healthcare network in Brazil, serving patients from end to end, from diagnosis to high complexity, Dasa currently employs over 50,000 dedicated professionals […]
16 de April, 2024

Measuring and managing the productivity

How can we move faster? How can we deliver more with the same team? Why do we feel like the team is slow? When the team […]
6 de April, 2024

How to increase the chances of success in a career transition to product management?

Some people ask me how to make a career transition to product management, to which I usually respond with what I wrote in this article: the […]
26 de March, 2024

Fasten your seat belts, we are at a turning point! Again!

Two recent announcements caught my attention and gave me a sense of déjà vu. We are living in a turning point similar to the one we […]
20 de March, 2024

Agile, digital and product culture

To increase the chances of success in a digital transformation, it is essential to create and foster a digital culture, also known as a product culture. […]
5 de March, 2024

Type of company vs digital maturity

This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
19 de February, 2024

Uncertainty and digital transformation

This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
14 de February, 2024

Project and product

This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
6 de February, 2024

The so-called digital transformation

Now that my new book “Digital transformation and product culture: How to put technology at the center of your company’s strategy” is now available in Portuguese […]