Articles
1 de November, 2022
Product Operations, or POps as some people have called it, is a role that has appeared with some frequency in product development teams, especially in reasonably […]
25 de October, 2022
As with the functions of product marketing and product management which, as we saw in the previous chapter, are quite distinct but overlapping, project management and […]
18 de October, 2022
Similar to the question about the dedicated innovation team, this is another question I’ve been receiving a lot in my coaching sessions, so its answer may […]
12 de October, 2022
This is a question I’ve been receiving a lot in my coaching sessions, so its answer may be of interest to more people. The short answer […]
4 de October, 2022
That’s one of the findings of a study done by MIT Sloan researchers from CISR (Center for Information Systems Research) and published in the Spring 2021 […]
27 de September, 2022
3 months ago I announced that I was ending my full-time executive role leading Lopes’s digital transformation efforts, and I was still figuring out my focus […]
20 de September, 2022
In my last article, I discussed the digital maturity of a company, which means how much the company has been investing in digital products to potentialize […]
6 de September, 2022
Outside the technology and software industry, it is common to find the product marketing function as one of the product management functions. That is, product management […]
30 de August, 2022
The next area I want to comment on is the UX area which, along with product engineering and product management, forms the core product development team. […]