In the previous chapter about the growth phase of the product lifecycle, I described a set of 4 tools that will be of great support for your digital product management work when used together:
Putting it all together in one image, here are the product management 4 tools:
With this chapter, we concluded the growth phase of the software product lifecycle. We understand how to handle customer feedback, what it is, and how to prioritize a roadmap. We also looked at the most varied types of metrics, including conversion funnel, engagement, churn, global and individual financial metrics, revenue and negative churn, NPS, loyalty metrics, and some considerations about metrics. We saw what it is and how to build the product vision and strategy, useful tools for making decisions about what will be the future of your product and how to get there. And in this chapter, we saw how these 4 tools (vision, strategy, roadmap, and OKR) work together to help us manage our product with long, mid, and short-term views.
I’ve been helping several product leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) extract more value and results from their digital products. Check here how I can help you and your company.
Do you work with digital products? Do you want to know more about how to manage a digital product to increase its chances of success, solve its user’s problems and achieve the company objectives? Check out my Digital Product Management bundle with my 3 books where I share what I learned during my 30+ years of experience in creating and managing digital products:
You can also acquire the books individually, by clicking on their titles above.