Articles
16 de August, 2022
Some of my clients have been bringing the need to discuss the topics of product vision, strategy, team structure, and OKRs. Not only discuss how to […]
10 de August, 2022
How should the product manager relate to different areas of the company? Engineering, UX, product marketing, project management, operations, sales, legal, finance, customer service, human resources, […]
2 de August, 2022
In the chapter about team structure from my book Digital Product Leadership, I gave some real-life examples of team size from Gympass, Conta Azul, and Locaweb. […]
22 de July, 2022
This is a somewhat controversial question. I’ve been seeing some interesting debates on this topic on Linkedin and WhatsApp groups in the Brazilian product management community […]
19 de July, 2022
Your digital product may have arrived here coming from three different paths: Your product growth has slowed, and you have done all the analysis and testing […]
12 de July, 2022
After the innovation phase, assuming your product made it through the abyss, it came to growth. But there will come a time when your product will […]
6 de July, 2022
It’s very difficult, if not impossible, to be a complete leader. And that’s ok!!! Just to be clear, by complete I mean good at everything that […]
27 de June, 2022
There are several types of crisis. It can be a crisis in the company, a crisis in the economy, or a crisis in health, like the […]
21 de June, 2022
In the previous chapter about the growth phase of the product lifecycle, I described a set of 4 tools that will be of great support for […]