Articles

21 de July, 2020

QA or no QA? That’s NOT the right question…

Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
28 de June, 2020

Stakeholder relationships

A product manager’s life is all about relationships. Any product manager has to interact with many people inside and outside her organization that have an interest […]
20 de June, 2020

Diversifying – and digitalizing – a product portfolio, a case study

During the COVID-19 we did a diversification – and digitalization – of our product portfolio in record time. We went from one offline product, access to […]
14 de June, 2020

The top-down trap

In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build […]
7 de June, 2020

Problem solver vs solution implementer teams

Marty Cagan, a well-known reference in the digital product community, wrote some time ago an interesting article about Product vs Feature Teams where he explains the difference between […]
31 de May, 2020

Customers do know what they want!

I’m currently reviewing the translation of my first book, called “Startup Guide: How startups and established companies can create profitable digital products” and I came across […]
3 de May, 2020

How to diversify your product portfolio?

In my previous article, I talked about why companies should diversify their product portfolio. Now, I will show you how to do this. New Markets The first […]
26 de April, 2020

Are you thinking about your new product? No? So you are already late…

Did you know that Google has 177 active products in addition to 79 discontinued products? These are the statistics from Google just before it announced Alphabet […]
19 de April, 2020

Defining roles with RASCI

In the series of articles, I talked about the relationship between the product manager and engineering, UX, product marketing, project management, and all other areas of the company.  To close this series […]