Articles

16 de March, 2026

The Invisible Cost of Not Developing Product Leaders

This is the third and final article in a series about the strategic role of HR in developing leadership and product maturity within organizations. In the […]
10 de March, 2026

When HR Speaks the Language of Product

This is the second article in a series about the strategic role of HR in developing leadership and product maturity within organizations. In the first article, […]
4 de March, 2026

The Still-Invisible Role of HR in Product Maturity

This is the first in a series of three articles where I want to explore the strategic role HR can play in developing leadership and product […]
24 de February, 2025

My Latest Book in English on Amazon

I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 de February, 2025

Culture cannot be changed by decree, but rather by results

Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
5 de November, 2024

Product Management and Development Playbook update

I have been using and teaching others to use what I have called the product management and development playbook. I have written about this playbook before, […]
26 de May, 2024

The biases of the Agile Manifesto and Agility

The Agile Manifesto, published in February 2001, is 23 years old. It was essential for changing the way we make software. It was created and signed […]
21 de May, 2024

Focus on the problem

It is human nature to solve problems. Whenever we hear about problems, we almost immediately switch to problem-solving mode: searching for solutions. However, suppose we first […]
14 de May, 2024

Case study: Itaú Unibanco

The next case study on deliver early and often comes from Itaú Unibanco, one of the largest financial institutions in Latin America. The group, in operation […]