Articles

13 Oct 2026

Hack 7: Productizing exceptions

If you manage a B2B product serving large clients, the product manager must carefully handle special requests. The number of clients is small, but each one […]
4 Aug 2026

From Vision to OKRs: Team, Initiatives, and the Metrics That Actually Matter

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy” . Team […]
16 Mar 2026

The Invisible Cost of Not Developing Product Leaders

This is the third and final article in a series about the strategic role of HR in developing leadership and product maturity within organizations. In the […]
10 Mar 2026

When HR Speaks the Language of Product

This is the second article in a series about the strategic role of HR in developing leadership and product maturity within organizations. In the first article, […]
4 Mar 2026

The Still-Invisible Role of HR in Product Maturity

This is the first in a series of three articles where I want to explore the strategic role HR can play in developing leadership and product […]
24 Feb 2025

My Latest Book in English on Amazon

I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 Feb 2025

Culture cannot be changed by decree, but rather by results

Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
5 Nov 2024

Product Management and Development Playbook update

I have been using and teaching others to use what I have called the product management and development playbook. I have written about this playbook before, […]
26 May 2024

The biases of the Agile Manifesto and Agility

The Agile Manifesto, published in February 2001, is 23 years old. It was essential for changing the way we make software. It was created and signed […]