Articles
21 May 2024
It is human nature to solve problems. Whenever we hear about problems, we almost immediately switch to problem-solving mode: searching for solutions. However, suppose we first […]
14 May 2024
The next case study on deliver early and often comes from Itaú Unibanco, one of the largest financial institutions in Latin America. The group, in operation […]
6 May 2024
I have already explained that discovery is not a process; it’s a set of tools to help us mitigate product development risks. In addition to this […]
19 Feb 2024
This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
17 Nov 2023
My new book is written (in Portuguese) and Casa do Código, the editor, confirmed that it will be available for order on Nov 24th! 🙌 The […]
5 Jun 2023
Short answer is YES! The fact that a company is a technology company, that is, a company whose product is the software or technology developed by […]
31 May 2023
I have talked to some people lately about IT departments and how they seem disconnected from the companies they belong to, often being very reactive to […]
8 May 2023
As I already mentioned here, I am writing my 4th book, and I would love to read your comments and opinion on a very central theme […]
3 May 2022
In my recent articles, I’ve been discussing why “business demands => technology implements” doesn’t work, why business people hate discovery and I’ve introduced the concept of […]