Articles
10 de May, 2022
When I talked about the importance of being a data geek in the previous chapter, I explained the conversion funnel, which is formed by a set […]
3 de May, 2022
In my recent articles, I’ve been discussing why “business demands => technology implements” doesn’t work, why business people hate discovery and I’ve introduced the concept of […]
26 de April, 2022
Once you get to bring in users (free or paid) to use your product, your next concern is related to the engagement from these users, that […]
19 de April, 2022
Lopes is the biggest real estate company in Brazil, where I’m leading the digital transformation efforts. A new hire who came from an e-commerce site mentioned that […]
12 de April, 2022
There are basically two reasons, one of them has to do with mindset and the other one has to do with the discovery process. The one […]
5 de April, 2022
I’ve been working for quite some time in companies undergoing a digital transformation or that have people, including C-level, not familiar with digital product development methods. […]
15 de March, 2022
The roadmap is a very useful tool for product managers. It enables us to plan and communicate the view of the future that you have for […]
15 de January, 2022
It is fairly common for the CTO or CPO to receive a request from the CEO to create some sort of individual bonus for the product […]
25 de October, 2021
I led product development at Gympass for almost 1.5 years. Prior to Gympass I always worked in companies where technology was the main product of the […]