Articles

9 de June, 2026

Why Product Leaders Are Going Back to Doing the Work

A few months ago, Marcelo Quintella published a post that caught my attention. After years as CPO and CTO, with stints at Google, Zwift, and Unico […]
2 de June, 2026

What makes a group of people behave like a team?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. Simply organizing […]
12 de May, 2026

Business Units

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. In some […]
5 de May, 2026

Should we have a team dedicated to fixing bugs?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. This is […]
21 de April, 2026

How Your Team Structure Shapes Your Product

In April 1968, Datamation, one of the leading technology publications of the time, published an article by Melvin Conway, an American programmer and researcher, with a […]
14 de April, 2026

Product Organization Mistakes #3: Temporary Project Teams

This is the last article in the Product Organization Mistakes series, in which I explored the most common dysfunction patterns in product organizations and what to […]
7 de April, 2026

Product Organization Mistakes #2: Engineering and Product as Two Separate Areas

This article is part of the Product Organization Mistakes series, which explores the most common dysfunction patterns in product organizations and what to do about them. […]
31 de March, 2026

Product Organization Mistakes #1: Serving Internal Departments Instead of Customers

This article is part of the Product Organization Mistakes series, which will explore the most common dysfunction patterns in product organizations and what to do about […]
24 de March, 2026

Product Management Playbook

I created the Product Management Playbook to show my clients the steps and responsibilities involved in product development. I’ve been talking about this playbook for a […]