Articles

13 Oct 2026

Hack 7: Productizing exceptions

If you manage a B2B product serving large clients, the product manager must carefully handle special requests. The number of clients is small, but each one […]
6 Oct 2026

Hack 6: Showcase

The showcase meeting is a moment when the product development team presents the product updates and achievements to the entire company. At Conta Azul, the company […]
28 Sep 2026

Hack 5: Digital and business drops

It is quite common to have a separation between business and the digital team. This separation often creates a disconnect between these areas. While the digital […]
22 Sep 2026

Hack 4: Examples

Better than theory are practical examples of applying the principles of a digital culture. Throughout this book, I’ve used various examples to help illustrate and make […]
15 Sep 2026

Hack 3: What is the problem?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“. A frequent […]
8 Sep 2026

Hack 2: Alpha, beta, and go-live terminology

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“. When a […]
2 Sep 2026

Hacks to help in the digital transformation journey

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy“. Creating and […]
18 Aug 2026

Measuring Digital and Product Maturity

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy”. Now that […]
10 Aug 2026

OKRs, Financial Bonuses, and How to Scale to Large Teams

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy”. OKRs and […]