Articles

10 de August, 2026

OKRs, Financial Bonuses, and How to Scale to Large Teams

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy”. OKRs and […]
4 de August, 2026

From Vision to OKRs: Team, Initiatives, and the Metrics That Actually Matter

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy” . Team […]
21 de July, 2026

Perverse Metrics, Leading Metrics, and Lagging Metrics

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. During the […]
7 de July, 2026

Killing the role doesn’t kill the mission

Every week someone announces the end of a role. The end of the product manager. The end of the designer. The end of the engineer. After […]
30 de June, 2026

What’s the ideal DISC for a PM? And for a head of product?

Last week I was with a Gyaco client, working on the Product Maturity Program. In one of the conversations, with the head of HR, we talked […]
9 de June, 2026

Why Product Leaders Are Going Back to Doing the Work

A few months ago, Marcelo Quintella published a post that caught my attention. After years as CPO and CTO, with stints at Google, Zwift, and Unico […]
2 de June, 2026

What makes a group of people behave like a team?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. Simply organizing […]
12 de May, 2026

Business Units

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. In some […]
5 de May, 2026

Should we have a team dedicated to fixing bugs?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. This is […]