Articles

4 Aug 2026

From Vision to OKRs: Team, Initiatives, and the Metrics That Actually Matter

This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy” . Team […]
21 Jul 2026

Perverse Metrics, Leading Metrics, and Lagging Metrics

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. During the […]
7 Jul 2026

Killing the role doesn’t kill the mission

Every week someone announces the end of a role. The end of the product manager. The end of the designer. The end of the engineer. After […]
30 Jun 2026

What’s the ideal DISC for a PM? And for a head of product?

Last week I was with a Gyaco client, working on the Product Maturity Program. In one of the conversations, with the head of HR, we talked […]
9 Jun 2026

Why Product Leaders Are Going Back to Doing the Work

A few months ago, Marcelo Quintella published a post that caught my attention. After years as CPO and CTO, with stints at Google, Zwift, and Unico […]
2 Jun 2026

What makes a group of people behave like a team?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. Simply organizing […]
12 May 2026

Business Units

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. In some […]
5 May 2026

Should we have a team dedicated to fixing bugs?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. This is […]
21 Apr 2026

How Your Team Structure Shapes Your Product

In April 1968, Datamation, one of the leading technology publications of the time, published an article by Melvin Conway, an American programmer and researcher, with a […]