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                      Articles

                      28 de July, 2020
                      28 de July, 2020

                      Organizing for focus and diversification

                      When a company opts for diversification, team organization tends to be simpler. For each product, there will be a single team of engineers (2-8 people, which […]
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                      21 de July, 2020
                      21 de July, 2020

                      QA or no QA? That’s NOT the right question…

                      Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
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                      14 de June, 2020
                      14 de June, 2020

                      The top-down trap

                      In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build […]
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                      7 de June, 2020
                      7 de June, 2020

                      Problem solver vs solution implementer teams

                      Marty Cagan, a well-known reference in the digital product community, wrote some time ago an interesting article about Product vs Feature Teams where he explains the difference between […]
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                      19 de April, 2020
                      19 de April, 2020

                      Defining roles with RASCI

                      In the series of articles, I talked about the relationship between the product manager and engineering, UX, product marketing, project management, and all other areas of the company.  To close this series […]
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                      5 de April, 2020
                      5 de April, 2020

                      Product management in a crisis

                      I was writing a series of articles about the relationship between product management and the other areas of the company. I already wrote about: UX and […]
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                      10 de December, 2019
                      10 de December, 2019

                      What’s the best ratio between Eng, UX, and PM?

                      There are many articles we can find from different product development teams around the world showing benchmarks of Eng:PM and UX:PM ratios. There’s a recent article from Ken Norton, partner at […]
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                      22 de October, 2019
                      22 de October, 2019

                      The role of the Product VP/Head

                      Being a head of product encompasses many different aspects and skills, and that’s the reason why I’m writing an entire book about this topic. However, since […]
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                      19 de August, 2019
                      19 de August, 2019

                      The need for domain experts

                      Conta Azul is a platform that connects Brazilian small businesses to their accountants and everything they need to run their businesses. It connects small business owners […]
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