Articles

22 de April, 2025

How I Got to a 55% Conversion Rate Without Doing Follow-ups

I’d like to share an experience I had at Gyaco. I was reviewing all the consulting proposals I’ve sent out since June 2022, when I decided […]
15 de April, 2025

The Power of Product Vision in Portfolio Management

A very useful tool in product portfolio management is the BCG Matrix. I’ve written about it before and I’ll reinforce here that it helps us understand […]
1 de April, 2025

Junior is not an assistant

I’ve seen this happen quite often in product teams: alongside the Product Manager, there’s also an APM (Associate Product Manager) doing a role that looks a […]
18 de March, 2025

Product Vision Before PMF

If you’re developing a product, you’ve probably realized that without a clear vision, every decision feels like a shot in the dark. After all, if we […]
10 de February, 2025

To Build Trust, We Must Stop Rediscovering the Problem

Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
4 de February, 2025

30 years of Commercial Internet in Brazil

Did you know that Brazil is celebrating 30 years of commercial internet? In 1992, I co-founded Dialdata with three partners to connect computers through a BBS […]
27 de January, 2025

The Power of Product Vision in Roadmap Creation

I really enjoyed last week’s post by Marcell Almeida about product roadmaps, featuring a fantastic diagram by Pavel Samsonov: Visuals are a powerful way to communicate […]
20 de January, 2025

Product Owner Misconception #3: Do they focus on execution while product managers focus on strategy?

This is the third and last article in a three-part series about common misconceptions of the usage of the term “Product Owner” in the broader context […]
13 de January, 2025

Product Owner Misconception #2: Are they managed by product managers?

This is the second article in a 3 part series about common misconceptions of the usage of the term “Product Owner” in the broader product management […]