Articles

23 de June, 2026

The ROI of talking to customers

I had been noticing a pattern in the conversations I have with product teams. The people who feel the pain of not talking to customers are […]
16 de June, 2026

Data tells you what. Customers tell you why.

In a conversation with Irene Liakos, founder of Product Circle, we landed on a point I couldn’t stop thinking about. We were talking about why so […]
26 de May, 2026

Continuous Discovery at Scale: What Changed with AI

Last Thursday, I hosted the Masterclass “Continuous Discovery at Scale: How AI Can Change User Research.” Over 1,000 people registered. It was one of the most […]
28 de April, 2026

Knowing Your Customer Has Always Been Important. With AI, It Became Critical.

A recent post by Fernando Liberato, CRO of Vela LatAm, caught my attention because it summarized very well the moment we’re living through: AI amplifies efficiency, […]