Articles
22 de December, 2025
Every year-end invites reflection. But more than listing events, it’s worth trying to understand what became clearer after everything that was said, tested, promised, and (in)validated. […]
2 de December, 2025
More and more companies have been exploring opportunities in markets outside their home. To do that, they need to internationalize their digital products. The first thing […]
18 de November, 2025
During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, […]
7 de October, 2025
This is the third article in the series I’ve been writing about AI and product management. Here are the previous ones: AI is not just about […]
17 de June, 2025
I heard this term from Jeff Callan in a recent conversation together with Tatiana Dutra Perez: “Instead of building a Minimum Viable Product (MVP), why not build a […]
28 de April, 2025
In the world of digital product development, how we organize our teams directly impacts our ability to create value for customers and drive business results. The […]
15 de April, 2025
A very useful tool in product portfolio management is the BCG Matrix. I’ve written about it before and I’ll reinforce here that it helps us understand […]
8 de April, 2025
After all, with the widespread use of writing, people would stop exercising their memory. Writing is a threat to living memory and to the oral transmission […]
1 de April, 2025
I’ve seen this happen quite often in product teams: alongside the Product Manager, there’s also an APM (Associate Product Manager) doing a role that looks a […]