Articles

18 de February, 2026

Observations on how AI is impacting the organization of product teams

In January, I wrote that resistance to AI in product development teams isn’t technical. It’s cultural, and it starts with leadership. Since then, this topic has […]
10 de February, 2026

How to make a career change to product management?

This article was originally published in 2019 and updated in 2026 to include the use of vibe coding as a way to practice product management. This […]
3 de February, 2026

Should we have a dedicated innovation team?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. This is […]
22 de December, 2025

What Became Clear in 2025 and What It Means for 2026

Every year-end invites reflection. But more than listing events, it’s worth trying to understand what became clearer after everything that was said, tested, promised, and (in)validated. […]
2 de December, 2025

Internationalization

More and more companies have been exploring opportunities in markets outside their home. To do that, they need to internationalize their digital products. The first thing […]
18 de November, 2025

Downsizing and layoffs

During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, […]
7 de October, 2025

Not Every AI Is Generative

This is the third article in the series I’ve been writing about AI and product management. Here are the previous ones: AI is not just about […]
17 de June, 2025

MSP: Minimal Sellable Product

I heard this term from Jeff Callan in a recent conversation together with Tatiana Dutra Perez: “Instead of building a Minimum Viable Product (MVP), why not build a […]
28 de April, 2025

Product Development Team Topologies

In the world of digital product development, how we organize our teams directly impacts our ability to create value for customers and drive business results. The […]