Articles

6 de September, 2022

What is the difference between product marketing and product management?

Outside the technology and software industry, it is common to find the product marketing function as one of the product management functions. That is, product management […]
30 de August, 2022

UX and product management

The next area I want to comment on is the UX area which, along with product engineering and product management, forms the core product development team. […]
23 de August, 2022

3 digital transformation lessons from Disney

Q2 2022 results from Netflix and Disney showed Disney with more streaming subscribers than Netflix. The chart below shows how the numbers evolved until this amazing […]
16 de August, 2022

When to define, revise and communicate your product vision and strategy?

Some of my clients have been bringing the need to discuss the topics of product vision, strategy, team structure, and OKRs. Not only discuss how to […]
2 de August, 2022

What is the ideal team size?

In the chapter about team structure from my book Digital Product Leadership, I gave some real-life examples of team size from Gympass, Conta Azul, and Locaweb. […]
22 de July, 2022

Do product managers need to know how to code?

This is a somewhat controversial question. I’ve been seeing some interesting debates on this topic on Linkedin and WhatsApp groups in the Brazilian product management community […]
19 de July, 2022

End of life

Your digital product may have arrived here coming from three different paths: Your product growth has slowed, and you have done all the analysis and testing […]
12 de July, 2022

Maturity

After the innovation phase, assuming your product made it through the abyss, it came to growth. But there will come a time when your product will […]
6 de July, 2022

In praise of the incomplete leader

It’s very difficult, if not impossible, to be a complete leader. And that’s ok!!! Just to be clear, by complete I mean good at everything that […]