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                      Articles

                      12 de April, 2022
                      12 de April, 2022

                      Why business people hate discovery

                      There are basically two reasons, one of them has to do with mindset and the other one has to do with the discovery process. The one […]
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                      5 de April, 2022
                      5 de April, 2022

                      Why “business demands => technology implements” doesn’t work

                      I’ve been working for quite some time in companies undergoing a digital transformation or that have people, including C-level, not familiar with digital product development methods. […]
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                      29 de March, 2022
                      29 de March, 2022

                      Growth: be a “data geek”

                      Take a close look at the data that your product generates! Aside from talking to your users and hearing their feedback, a mandatory way of knowing […]
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                      22 de March, 2022
                      22 de March, 2022

                      Growth: how to prioritize the roadmap?

                      This is a frequent question from every product manager. Whether is a new product that’s is being created now, or a fully operating product full of […]
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                      15 de March, 2022
                      15 de March, 2022

                      Growth: what is roadmap and OKR?

                      The roadmap is a very useful tool for product managers. It enables us to plan and communicate the view of the future that you have for […]
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                      1 de March, 2022
                      1 de March, 2022

                      Cone of Uncertainty is another reason why we need to deliver early and often

                      I already wrote about 3 reasons why it is important to deliver your product early and often to your users. Now I want to give you […]
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                      22 de February, 2022
                      22 de February, 2022

                      What’s the difference between product and project?

                      I already wrote about the difference between product management and project management but I believe there’s room to go a bit deeper on the differences between […]
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                      15 de February, 2022
                      15 de February, 2022

                      Growth: listening to your users’ feedback

                      You discovered a problem of a group of people, and deeply understood this problem and its context. You discovered what motivates people to solve it, and […]
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                      8 de February, 2022
                      8 de February, 2022

                      Innovation: next steps

                      Once you discovered a problem of a group of people, got to the bottom of it, its context, and the motivations that people have to solve […]
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