Articles

26 de April, 2022

Growth: Engagement and churn

Once you get to bring in users (free or paid) to use your product, your next concern is related to the engagement from these users, that […]
19 de April, 2022

Another example of an MVD – Minimum Viable Discovery

Lopes is the biggest real estate company in Brazil, where I’m leading the digital transformation efforts. A new hire who came from an e-commerce site mentioned that […]
12 de April, 2022

Why business people hate discovery

There are basically two reasons, one of them has to do with mindset and the other one has to do with the discovery process. The one […]
5 de April, 2022

Why “business demands => technology implements” doesn’t work

I’ve been working for quite some time in companies undergoing a digital transformation or that have people, including C-level, not familiar with digital product development methods. […]
29 de March, 2022

Growth: be a “data geek”

Take a close look at the data that your product generates! Aside from talking to your users and hearing their feedback, a mandatory way of knowing […]
22 de March, 2022

Growth: how to prioritize the roadmap?

This is a frequent question from every product manager. Whether is a new product that’s is being created now, or a fully operating product full of […]
15 de March, 2022

Growth: what is roadmap and OKR?

The roadmap is a very useful tool for product managers. It enables us to plan and communicate the view of the future that you have for […]
1 de March, 2022

Cone of Uncertainty is another reason why we need to deliver early and often

I already wrote about 3 reasons why it is important to deliver your product early and often to your users. Now I want to give you […]
22 de February, 2022

What’s the difference between product and project?

I already wrote about the difference between product management and project management but I believe there’s room to go a bit deeper on the differences between […]