Articles

8 de November, 2021

Let’s remove the product from the center?

I have been working with digital products for over 30 years. I graduated in computer engineering at ITA in the early 1990s and since then I […]
2 de November, 2021

Lifecycle of a digital product

I’ve talked a little about what is digital product management, the main characteristics of a product manager, and about some leadership and organizational culture tips for […]
25 de October, 2021

2 hacks to foster your digital product culture

I led product development at Gympass for almost 1.5 years. Prior to Gympass I always worked in companies where technology was the main product of the […]
18 de October, 2021

Organizational culture

Organizational culture is a very important theme for product managers and has a tremendous impact on the success of a digital product. Therefore, let’s dig into […]
11 de October, 2021

Leading product managers

Just as not every good developer can become a good developer manager, so do product managers. The same way as the skills a person has to […]
6 de October, 2021

2 leadership tips for product managers

Product managers have the hard task of leading the product’s evolution without being anyone’s “boss”. In other words, they must convince everyone who works with their product […]
27 de September, 2021

7 essential characteristics of a product manager

What does a person need to have in order to be a good product manager? There are some important characteristics and I’ll talk about them here. […]
21 de September, 2021

Product manager or product owner?

Product manager or product owner? Which term should we use? Are they different roles? Are they complementary? Is there overlapping? Is it better to have two […]
13 de September, 2021

What is digital product management?

We already have the definition of digital products, we saw many examples and many ways of categorizing these products. We also understood the difference between a […]