Articles

24 de February, 2025

My Latest Book in English on Amazon

I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 de February, 2025

Culture cannot be changed by decree, but rather by results

Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
10 de February, 2025

To Build Trust, We Must Stop Rediscovering the Problem

Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
27 de January, 2025

The Power of Product Vision in Roadmap Creation

I really enjoyed last week’s post by Marcell Almeida about product roadmaps, featuring a fantastic diagram by Pavel Samsonov: Visuals are a powerful way to communicate […]
7 de January, 2025

Product Owner Misconception #1: Is It Just a Product Management Career Step?

The term “Product Owner” appears frequently when discussing product management. My latest post on LinkedIn about the differences between Product Owner and Product Manager, which I thought […]
19 de November, 2024

Who creates product vision as the company grows?

One question that may arise after reading my last article about Head of Product doesn’t create product vision is who creates the product vision when the […]
13 de November, 2024

Head of product does not create the product vision

In my articles and classes on product vision, I comment that: Defining, communicating and reviewing the product vision is the most important responsibility of a product […]
5 de November, 2024

Product Management and Development Playbook update

I have been using and teaching others to use what I have called the product management and development playbook. I have written about this playbook before, […]
30 de October, 2024

Vision as a tool for alignment and collaboration with stakeholders

I’ll pause publishing articles that are chapters of my new book about Digital Transformation and Product Culture, but I’ll continue to talk about product vision. I […]