Articles
28 de January, 2019
The financial outcome must always be used as one of the metrics that indicate that the company is being successful, that it is reaching its goal. However, it […]
21 de January, 2019
When I talked about the importance of being a data geek in a previous article, I explained the conversion funnel, which is formed by a set of data […]
13 de January, 2019
Once you get to bring in users (free or paid) to use your product, as discussed in my previous article, your next concern is related to the […]
17 de December, 2018
When we talk about prioritizing a roadmap, one thing that may happen is we end up saying yes to every request, from everyone. That is, everything […]
25 de November, 2018
When you are working on prioritizing a roadmap, you will certainly receive requests for new features coming from customers (or the commercial team) that, explicitly or not, […]
28 de August, 2018
Back in March I was invited by Dan, Marcell and Bruno to be part of a very interesting project they were initiating called PM3, an online product management course in Portuguese […]
27 de August, 2018
I already explained what is a roadmap, how to build it and what they are used for (planning and communication). During my time at ContaAzul and now at […]
1 de May, 2018
Producto.io is a community of professionals who work with digital products. It is maintained by Arthur Castro , Raphael Farinazzo , Marcell Almeida , Éfrem Filho and Thiago Diniz, a group of seasoned product managers quite […]
30 de January, 2018
In a previous article I explained the 4 stages of a software product: Innovation: from all 4 lifecycle stages of a software product, Innovation is the one that holds […]