roadmap: enables you and your team to plan and communicate the view of the future that you have for your product for the next 12 months. It is important to have 12-month roadmaps in order to give additional details of what’s coming. You’ll probably be able to provide more details of the next 3 to 6 months, but that’s ok. The purpose of the 12-month planning is to give a chance to check if things left to be done later should be brought to be done earlier and to give some sense about when to discuss what is not being discussed for the next quarter.
OKR: objectives and key results, or motivation and metric, i.e., what we want to accomplish and how we will know that we accomplished it? OKRs are composed of two parts, a goal (objective) and 2 to 5 key outcomes (key results) indicating that the goal was achieved. OKRs are normally short term, during a quarter. It is possible to have 12 or 6 months OKRs but since you already have the 12-month roadmap as a mid-term tool, it’s better to use OKR with a quarterly frequency. For some time, I advocated replacing roadmaps, but now it’s clear that these two tools together yield better results. OKRs providing short-term planning and alignment. Roadmaps providing mid-term planning and alignment.
Putting it all together in one image, here are the product management 4 tools:Â
Do you work with digital products? Do you want to know more about how to manage a digital product to increase its chances of success, solve its user’s problems and achieve the company objectives? Check out my Digital Product Management bundle with my 3 books where I share what I learned during my almost 30 years of experience in creating and managing digital products:
Startup Guide: How startups and established companies can create profitable digital products
Product Management: How to increase the chances of success of your digital product
Leading Product Development: The art and science of managing product teams