In my articles about the growth phase of the product lifecycle, I described a set of 4 tools that will be of great support for your digital product management work when used together:
Putting it all together in one image, here are the product management 4 tools:Â
With this article, we concluded the growth phase of theÂ software product lifecycle. We understandÂ how to handle customer feedback, andÂ what it isÂ andÂ how to prioritize a roadmap. We also looked at the most varied types of metrics,Â including conversion funnel,Â engagement, churn, global and individual financial metrics, revenueÂ andÂ negative churn,Â NPS, loyalty metrics,Â some considerations about metrics. We saw what is and how to build theÂ product visionÂ andÂ strategy, useful tools for making decisions about what will be the future of your product and how to get there. And in this article, we saw how these 4 tools (vision, strategy, roadmap, and OKR) work together to help us manage our product with long, mid and short-term views.
Do you work with digital products? Do you want to know more about how to manage a digital product to increase its chances of success, solve its user’s problems and achieve the company objectives? Check out my Digital Product Management bundle with my 3 books where I share what I learned during my almost 30 years of experience in creating and managing digital products: