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                      Articles

                      23 de August, 2022
                      23 de August, 2022

                      3 digital transformation lessons from Disney

                      Q2 2022 results from Netflix and Disney showed Disney with more streaming subscribers than Netflix. The chart below shows how the numbers evolved until this amazing […]
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                      16 de August, 2022
                      16 de August, 2022

                      When to define, revise and communicate your product vision and strategy?

                      Some of my clients have been bringing the need to discuss the topics of product vision, strategy, team structure, and OKRs. Not only discuss how to […]
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                      10 de August, 2022
                      10 de August, 2022

                      Engineering and product management

                      How should the product manager relate to different areas of the company? Engineering, UX, product marketing, project management, operations, sales, legal, finance, customer service, human resources, […]
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                      2 de August, 2022
                      2 de August, 2022

                      What is the ideal team size?

                      In the chapter about team structure from my book Digital Product Leadership, I gave some real-life examples of team size from Gympass, Conta Azul, and Locaweb. […]
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                      22 de July, 2022
                      22 de July, 2022

                      Do product managers need to know how to code?

                      This is a somewhat controversial question. I’ve been seeing some interesting debates on this topic on Linkedin and WhatsApp groups in the Brazilian product management community […]
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                      19 de July, 2022
                      19 de July, 2022

                      End of life

                      Your digital product may have arrived here coming from three different paths: Your product growth has slowed, and you have done all the analysis and testing […]
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                      12 de July, 2022
                      12 de July, 2022

                      Maturity

                      After the innovation phase, assuming your product made it through the abyss, it came to growth. But there will come a time when your product will […]
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                      6 de July, 2022
                      6 de July, 2022

                      In praise of the incomplete leader

                      It’s very difficult, if not impossible, to be a complete leader. And that’s ok!!! Just to be clear, by complete I mean good at everything that […]
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                      27 de June, 2022
                      27 de June, 2022

                      Product management in a crisis

                      There are several types of crisis. It can be a crisis in the company, a crisis in the economy, or a crisis in health, like the […]
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