Articles
1 de April, 2025
I’ve seen this happen quite often in product teams: alongside the Product Manager, there’s also an APM (Associate Product Manager) doing a role that looks a […]
25 de March, 2025
This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we will see […]
18 de March, 2025
If you’re developing a product, you’ve probably realized that without a clear vision, every decision feels like a shot in the dark. After all, if we […]
11 de March, 2025
I often come across articles discussing the impact of Artificial Intelligence (AI) on the work, productivity, and careers of product managers and product development teams. However, […]
5 de March, 2025
After a series of new articles, I will resume publishing the chapters of my latest book, “Digital Transformation and Product Culture.” This time, the chapter is about […]
24 de February, 2025
I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 de February, 2025
Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
10 de February, 2025
Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
4 de February, 2025
Did you know that Brazil is celebrating 30 years of commercial internet? In 1992, I co-founded Dialdata with three partners to connect computers through a BBS […]