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                      Articles

                      9 de May, 2024
                      9 de May, 2024

                      Continuing Education Program New instructors

                      After 9 months offering Gyaco’s Continuing Education Program in Product Management and receiving excellent feedback from clients such as Aurum, EY, Itaú, and Núclea, I realized the […]
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                      6 de May, 2024
                      6 de May, 2024

                      Discovery is not a process, part 2

                      I have already explained that discovery is not a process; it’s a set of tools to help us mitigate product development risks. In addition to this […]
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                      30 de April, 2024
                      30 de April, 2024

                      Case study: Dasa Group

                      As the largest integrated healthcare network in Brazil, serving patients from end to end, from diagnosis to high complexity, Dasa currently employs over 50,000 dedicated professionals […]
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                      23 de April, 2024
                      23 de April, 2024

                      Using product mindset in services, or is it the other way around?

                      With this article, I open a new topic I want to address here: the topic of my “new” startup, Gyaco. I put the word new in […]
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                      16 de April, 2024
                      16 de April, 2024

                      Measuring and managing the productivity

                      How can we move faster? How can we deliver more with the same team? Why do we feel like the team is slow? When the team […]
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                      6 de April, 2024
                      6 de April, 2024

                      How to increase the chances of success in a career transition to product management?

                      Some people ask me how to make a career transition to product management, to which I usually respond with what I wrote in this article: the […]
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                      1 de April, 2024
                      1 de April, 2024

                      Deliver early and often

                      Principles In this part of the book, I will talk about digital product culture and I will present four fundamental principles that should guide the team […]
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                      26 de March, 2024
                      26 de March, 2024

                      Fasten your seat belts, we are at a turning point! Again!

                      Two recent announcements caught my attention and gave me a sense of déjà vu. We are living in a turning point similar to the one we […]
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                      20 de March, 2024
                      20 de March, 2024

                      Agile, digital and product culture

                      To increase the chances of success in a digital transformation, it is essential to create and foster a digital culture, also known as a product culture. […]
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