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                      Articles

                      6 de May, 2025
                      6 de May, 2025

                      Structural teams

                      This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we saw how to […]
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                      22 de April, 2025
                      22 de April, 2025

                      How I Got to a 55% Conversion Rate Without Doing Follow-ups

                      I’d like to share an experience I had at Gyaco. I was reviewing all the consulting proposals I’ve sent out since June 2022, when I decided […]
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                      8 de April, 2025
                      8 de April, 2025

                      Do You Think Writing Is a Harmful Technology for Humanity?

                      After all, with the widespread use of writing, people would stop exercising their memory. Writing is a threat to living memory and to the oral transmission […]
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                      25 de March, 2025
                      25 de March, 2025

                      Structuring effective product development teams

                      This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we will see […]
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                      17 de February, 2025
                      17 de February, 2025

                      Culture cannot be changed by decree, but rather by results

                      Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
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                      20 de January, 2025
                      From PO and PM to either PM or a collaboration between PM and BM (Business Manager)
                      20 de January, 2025

                      Product Owner Misconception #3: Do they focus on execution while product managers focus on strategy?

                      This is the third and last article in a three-part series about common misconceptions of the usage of the term “Product Owner” in the broader context […]
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                      13 de January, 2025
                      13 de January, 2025

                      Product Owner Misconception #2: Are they managed by product managers?

                      This is the second article in a 3 part series about common misconceptions of the usage of the term “Product Owner” in the broader product management […]
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                      18 de December, 2024
                      18 de December, 2024

                      Business and product: two sides of the same coin

                      I often find a division between the business and product areas in my mentoring and consulting sessions. On the one hand, teams are responsible for strategy, […]
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                      4 de December, 2024
                      4 de December, 2024

                      Product vision examples

                      Following the model we saw, below I present some product vision examples so you can see different ways to show what your product will look like […]
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