Articles
18 de October, 2022
Similar to the question about the dedicated innovation team, this is another question I’ve been receiving a lot in my coaching sessions, so its answer may […]
15 de June, 2021
How can we deliver faster? How can we deliver more with the same team? Why do we have the impression that the team is slow? When […]
15 de February, 2021
In 2015, we decided to extinguish the Quality Assurance (QA) function of our Locaweb product development team. We had 12 QAs, some with a developer profile […]
21 de July, 2020
Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
2 de December, 2019
How should the product manager relate to different areas of the company? Engineering, UX, product marketing, project management, operations, sales, legal, finance, customer service, human resources, […]
20 de June, 2017
This article was originally published in Portuguese in June 2017. I have heard this phrase several times throughout my career. Software developers know that invariably comes a moment […]
23 de August, 2016
I wrote some time ago an article about how to organize product development teams and about some changes we made ​​in the software development teams at Locaweb. Since last year […]