Articles
4 de August, 2020
When we think about the product management function, we always imagine it being exercised in a company whose core business is software offered via the internet, […]
28 de July, 2020
When a company opts for diversification, team organization tends to be simpler. For each product, there will be a single team of engineers (2-8 people, which […]
21 de July, 2020
Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
28 de June, 2020
A product manager’s life is all about relationships. Any product manager has to interact with many people inside and outside her organization that have an interest […]
20 de June, 2020
During the COVID-19 we did a diversification – and digitalization – of our product portfolio in record time. We went from one offline product, access to […]
14 de June, 2020
In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build […]
7 de June, 2020
Marty Cagan, a well-known reference in the digital product community, wrote some time ago an interesting article about Product vs Feature Teams where he explains the difference between […]
31 de May, 2020
I’m currently reviewing the translation of my first book, called “Startup Guide: How startups and established companies can create profitable digital products” and I came across […]
3 de May, 2020
In my previous article, I talked about why companies should diversify their product portfolio. Now, I will show you how to do this. New Markets The first […]