Articles
24 de February, 2025
I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 de February, 2025
Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
5 de November, 2024
I have been using and teaching others to use what I have called the product management and development playbook. I have written about this playbook before, […]
26 de May, 2024
The Agile Manifesto, published in February 2001, is 23 years old. It was essential for changing the way we make software. It was created and signed […]
21 de May, 2024
It is human nature to solve problems. Whenever we hear about problems, we almost immediately switch to problem-solving mode: searching for solutions. However, suppose we first […]
14 de May, 2024
The next case study on deliver early and often comes from Itaú Unibanco, one of the largest financial institutions in Latin America. The group, in operation […]
6 de May, 2024
I have already explained that discovery is not a process; it’s a set of tools to help us mitigate product development risks. In addition to this […]
19 de February, 2024
This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
17 de November, 2023
My new book is written (in Portuguese) and Casa do Código, the editor, confirmed that it will be available for order on Nov 24th! 🙌 The […]