Articles

16 de December, 2025

Product strategy is not a fixed or isolated artifact

Last week, Product Camp 2025 took place, a Brazilian product management community event that brought together more than 3,000 people. During the conference, I had the […]
9 de December, 2025

Outsourced team

In the chapter on Result Delivery, I illustrated the difference in focus between outsourced teams and internal teams. Outsourced teams will always be interested in selling […]
2 de December, 2025

Internationalization

More and more companies have been exploring opportunities in markets outside their home. To do that, they need to internationalize their digital products. The first thing […]
18 de November, 2025

Downsizing and layoffs

During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, […]
11 de November, 2025

Product Operating Model and Product Culture: different names, same outcome

I’ve known Marty Cagan since 2007. At the time, I was at Locaweb, trying to understand how other companies approached their product development challenges. During that […]
4 de November, 2025

The impact of vibe-coding on the 4 essential principles of product culture

Over the past few years, Product Culture has solidified around four simple and powerful principles: ship fast and frequently, stay focused on the problem, pursue outcomes […]
28 de October, 2025

Smart Boards: The Role of AI in the New Era of Corporate Governance

I recently took part in a panel with experienced board members and executives, organized by the VAB (Virtual Advisory Board), to discuss the role of artificial […]
20 de October, 2025

AI-First and AI-Native: what’s the difference?

This is the fifth and last article in my series about AI and product management. Here are the previous ones: AI Is Not Just About Productivity: where […]
14 de October, 2025

Not Every Interface Needs to Be Conversational

This is the fourth article in my series about AI and product management. Here are the previous ones: AI Is Not Just About Productivity: where I […]