Articles

16 de August, 2022

When to define, revise and communicate your product vision and strategy?

Some of my clients have been bringing the need to discuss the topics of product vision, strategy, team structure, and OKRs. Not only discuss how to […]
2 de August, 2022

What is the ideal team size?

In the chapter about team structure from my book Digital Product Leadership, I gave some real-life examples of team size from Gympass, Conta Azul, and Locaweb. […]
22 de July, 2022

Do product managers need to know how to code?

This is a somewhat controversial question. I’ve been seeing some interesting debates on this topic on Linkedin and WhatsApp groups in the Brazilian product management community […]
12 de July, 2022

Maturity

After the innovation phase, assuming your product made it through the abyss, it came to growth. But there will come a time when your product will […]
6 de July, 2022

In praise of the incomplete leader

It’s very difficult, if not impossible, to be a complete leader. And that’s ok!!! Just to be clear, by complete I mean good at everything that […]
27 de June, 2022

Product management in a crisis

There are several types of crisis. It can be a crisis in the company, a crisis in the economy, or a crisis in health, like the […]
21 de June, 2022

Putting it all together – vision, strategy, roadmap and OKRs

In the previous chapter about the growth phase of the product lifecycle, I described a set of 4 tools that will be of great support for […]
13 de June, 2022

Delivery date is another source of conflict between business and tech

In the same that discovery seems to be a source of conflict between business people and product development teams, as I explained in the article Why […]
7 de June, 2022

What is and how to create the product vision and strategy?

At some point during the growth phase of your product, it may be helpful to create its vision and strategy. These tools will greatly help you […]