Articles

15 de September, 2020

Product vision

Despite being only 10% of a product leader’s time, defining the product vision is the most important responsibility. Without a clear product vision, it is very […]
1 de September, 2020

Roles, responsibilities, and seniority

In the previous chapter we just reviewed some basic concepts of digital products. Now let’s understand what a head of product is, what its roles and […]
26 de August, 2020

What are digital products and product management?

As I mentioned in my article about The role of the Product VP/Head, I’m writing an entire book about the many different aspects and skills needed […]
28 de July, 2020

Organizing for focus and diversification

When a company opts for diversification, team organization tends to be simpler. For each product, there will be a single team of engineers (2-8 people, which […]
21 de July, 2020

QA or no QA? That’s NOT the right question…

Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
14 de June, 2020

The top-down trap

In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build […]
7 de June, 2020

Problem solver vs solution implementer teams

Marty Cagan, a well-known reference in the digital product community, wrote some time ago an interesting article about Product vs Feature Teams where he explains the difference between […]
19 de April, 2020

Defining roles with RASCI

In the series of articles, I talked about the relationship between the product manager and engineering, UX, product marketing, project management, and all other areas of the company.  To close this series […]
5 de April, 2020

Product management in a crisis

I was writing a series of articles about the relationship between product management and the other areas of the company. I already wrote about: UX and […]