Articles

7 de January, 2025

Product Owner Misconception #1: Is It Just a Product Management Career Step?

The term “Product Owner” appears frequently when discussing product management. My latest post on LinkedIn about the differences between Product Owner and Product Manager, which I thought […]
18 de December, 2024

Business and product: two sides of the same coin

I often find a division between the business and product areas in my mentoring and consulting sessions. On the one hand, teams are responsible for strategy, […]
4 de December, 2024

Product vision examples

Following the model we saw, below I present some product vision examples so you can see different ways to show what your product will look like […]
26 de November, 2024

Product Strategy

In a recent mentoring session, a product manager told me, “I defined the product vision and validated it with the founder, the board, and the entire […]
19 de November, 2024

Who creates product vision as the company grows?

One question that may arise after reading my last article about Head of Product doesn’t create product vision is who creates the product vision when the […]
13 de November, 2024

Head of product does not create the product vision

In my articles and classes on product vision, I comment that: Defining, communicating and reviewing the product vision is the most important responsibility of a product […]
22 de October, 2024

Product Vision

The first tool I want to present is the product vision. It will guide several decisions. Product vision is what the product will be like in […]
6 de October, 2024

What can we expect from the PM role in 2025?

Last week I had the pleasure of participating in the October Product Tank SP meetup at the invitation of Leonardo Pabon, who, together with Eric Nogare […]
24 de September, 2024

The urgency of gender equity: personal and professional reflections

Last week, a well-known Brazilian entrepreneur was asked: “If your wife were the CEO of a large company, would you be engaged?” He responded by saying, […]