Articles
14 de May, 2025
Another excerpt from my book. In these excerpts, we will cover advanced team structure topics. They will help you define and manage your product development team […]
6 de May, 2025
This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we saw how to […]
28 de April, 2025
In the world of digital product development, how we organize our teams directly impacts our ability to create value for customers and drive business results. The […]
22 de April, 2025
I’d like to share an experience I had at Gyaco. I was reviewing all the consulting proposals I’ve sent out since June 2022, when I decided […]
15 de April, 2025
A very useful tool in product portfolio management is the BCG Matrix. I’ve written about it before and I’ll reinforce here that it helps us understand […]
1 de April, 2025
I’ve seen this happen quite often in product teams: alongside the Product Manager, there’s also an APM (Associate Product Manager) doing a role that looks a […]
18 de March, 2025
If you’re developing a product, you’ve probably realized that without a clear vision, every decision feels like a shot in the dark. After all, if we […]
10 de February, 2025
Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
4 de February, 2025
Did you know that Brazil is celebrating 30 years of commercial internet? In 1992, I co-founded Dialdata with three partners to connect computers through a BBS […]