Articles

17 de September, 2024

Ecosystem Mindset

Everyone has heard about the need to have a customer focus and to provide a positive experience in all interactions throughout their journey with the company. […]
8 de September, 2024

Beyond Founder Mode: the critical role of vision in company success

Paul Graham, YCombinator’s co-founder, wrote about a talk that Brian Chesky, AirBnb’s co-founder, gave at a recent YC event for founders. Brian shared some of his […]
27 de August, 2024

Preface to the new edition of the Startup Guide

Startup Guide, how startups and established companies can create profitable digital products, was the first book I wrote, originally published in 2012, focused on what we […]
20 de August, 2024

Wishful goals vs stretch goals

When we set goals to be reached, I see some people saying things like “We need to set stretch goals,” even using quotes like “Shoot for […]
13 de August, 2024

Sometimes we do product management without realizing it

In some mentoring sessions, I talk to people who are looking to transition their careers into product management but say that they have difficulty finding opportunities […]
2 de July, 2024

Why the “business demands => IT implements” model does not work

I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
22 de June, 2024

Another way to show the product vision: a letter from the client

In 2023, I formed a partnership with IFTL, Institute for Training in Technology and Leadership, to create CPO Mentoring similar to the CTO Mentoring that they […]
16 de June, 2024

The fallacies of product-market fit

I’m going to take a break from the articles I’m publishing, which are chapters from my latest book, “Digital transformation and product culture: How to put […]
11 de June, 2024

The Famous Product Discovery

Anyone who has had contact with product development teams must have already come across the term discovery. It is very common for people who are new […]