Articles

4 de December, 2024

Product vision examples

Following the model we saw, below I present some product vision examples so you can see different ways to show what your product will look like […]
26 de November, 2024

Product Strategy

In a recent mentoring session, a product manager told me, “I defined the product vision and validated it with the founder, the board, and the entire […]
19 de November, 2024

Who creates product vision as the company grows?

One question that may arise after reading my last article about Head of Product doesn’t create product vision is who creates the product vision when the […]
13 de November, 2024

Head of product does not create the product vision

In my articles and classes on product vision, I comment that: Defining, communicating and reviewing the product vision is the most important responsibility of a product […]
22 de October, 2024

Product Vision

The first tool I want to present is the product vision. It will guide several decisions. Product vision is what the product will be like in […]
6 de October, 2024

What can we expect from the PM role in 2025?

Last week I had the pleasure of participating in the October Product Tank SP meetup at the invitation of Leonardo Pabon, who, together with Eric Nogare […]
24 de September, 2024

The urgency of gender equity: personal and professional reflections

Last week, a well-known Brazilian entrepreneur was asked: “If your wife were the CEO of a large company, would you be engaged?” He responded by saying, […]
17 de September, 2024

Ecosystem Mindset

Everyone has heard about the need to have a customer focus and to provide a positive experience in all interactions throughout their journey with the company. […]
8 de September, 2024

Beyond Founder Mode: the critical role of vision in company success

Paul Graham, YCombinator’s co-founder, wrote about a talk that Brian Chesky, AirBnb’s co-founder, gave at a recent YC event for founders. Brian shared some of his […]