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                      Articles

                      2 de July, 2024
                      2 de July, 2024

                      Why the “business demands => IT implements” model does not work

                      I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
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                      22 de June, 2024
                      22 de June, 2024

                      Another way to show the product vision: a letter from the client

                      In 2023, I formed a partnership with IFTL, Institute for Training in Technology and Leadership, to create CPO Mentoring similar to the CTO Mentoring that they […]
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                      16 de June, 2024
                      16 de June, 2024

                      The fallacies of product-market fit

                      I’m going to take a break from the articles I’m publishing, which are chapters from my latest book, “Digital transformation and product culture: How to put […]
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                      11 de June, 2024
                      11 de June, 2024

                      The Famous Product Discovery

                      Anyone who has had contact with product development teams must have already come across the term discovery. It is very common for people who are new […]
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                      3 de June, 2024
                      3 de June, 2024

                      2 new products: assessment and product vision

                      I’m super excited to start offering two new Gyaco consulting products. Some customers have tested and validated these products and have given great feedback, so I […]
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                      26 de May, 2024
                      26 de May, 2024

                      The biases of the Agile Manifesto and Agility

                      The Agile Manifesto, published in February 2001, is 23 years old. It was essential for changing the way we make software. It was created and signed […]
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                      21 de May, 2024
                      21 de May, 2024

                      Focus on the problem

                      It is human nature to solve problems. Whenever we hear about problems, we almost immediately switch to problem-solving mode: searching for solutions. However, suppose we first […]
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                      6 de May, 2024
                      6 de May, 2024

                      Discovery is not a process, part 2

                      I have already explained that discovery is not a process; it’s a set of tools to help us mitigate product development risks. In addition to this […]
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                      30 de April, 2024
                      30 de April, 2024

                      Case study: Dasa Group

                      As the largest integrated healthcare network in Brazil, serving patients from end to end, from diagnosis to high complexity, Dasa currently employs over 50,000 dedicated professionals […]
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