Articles
26 de May, 2024
The Agile Manifesto, published in February 2001, is 23 years old. It was essential for changing the way we make software. It was created and signed […]
21 de May, 2024
It is human nature to solve problems. Whenever we hear about problems, we almost immediately switch to problem-solving mode: searching for solutions. However, suppose we first […]
14 de May, 2024
The next case study on deliver early and often comes from Itaú Unibanco, one of the largest financial institutions in Latin America. The group, in operation […]
6 de May, 2024
I have already explained that discovery is not a process; it’s a set of tools to help us mitigate product development risks. In addition to this […]
19 de February, 2024
This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
17 de November, 2023
My new book is written (in Portuguese) and Casa do Código, the editor, confirmed that it will be available for order on Nov 24th! 🙌 The […]
5 de June, 2023
Short answer is YES! The fact that a company is a technology company, that is, a company whose product is the software or technology developed by […]
31 de May, 2023
I have talked to some people lately about IT departments and how they seem disconnected from the companies they belong to, often being very reactive to […]
8 de May, 2023
As I already mentioned here, I am writing my 4th book, and I would love to read your comments and opinion on a very central theme […]