After a series of new articles, I will resume publishing the chapters of my latest book, “Digital Transformation and Product Culture.” This time, the chapter is about […]

In this part of the book, I present several tools that I have used and refined throughout my career to help companies connect business and technology […]

This difference in focus on results is what has always led me to prefer having in-house product development teams over hiring thirdparty companies to develop products. […]

In the previous chapter, we saw the difference between a team that solves problems and a team that implements solutions. While a problem-solving team needs a […]

Founded in 1957 by Pelegrino José Donato and Luiza Trajano, Magazine Luiza now has over 1,400 physical stores across Brazil and has adopted a business model […]

I was organizing my content and found some very interesting things, and now I have 3 very exciting news today! Spotify I realized I have participated […]

Principles In this part of the book, I will talk about digital product culture and I will present four fundamental principles that should guide the team […]

This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]

I have frequently received questions about the impact of Artificial Intelligence (AI) on the product management function. I’ve even heard concerns about whether AI will replace […]