Workshops and consulting on product management and digital transformation

Advisory and Consulting services

Product leadership advisory and consulting sessions on product development and management (process, people, culture) to focus on generating results.

In-company Talks and Workshops

Talks and workshops tailored made to suit the needs of the company in order to address topics that will help the team deliver results from their digital products.

Latest articles

19 Oct 2026

ReveLumi’s vision, our co-founder, and a request

Today, I’d like to cover three topics. The first is our vision. Those who know me know how much I like using value-exchange diagrams to illustrate […]

13 Oct 2026

Hack 7: Productizing exceptions

If you manage a B2B product serving large clients, the product manager must carefully handle special requests. The number of clients is small, but each one […]

6 Oct 2026

Hack 6: Showcase

The showcase meeting is a moment when the product development team presents the product updates and achievements to the entire company. At Conta Azul, the company […]

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Books

Testimonials

Here's what some customers have said about our training:

I have been recommending Joca to Brazilian tech companies for many years now.

He has a deep understanding of how strong product companies work, and he has the interpersonal skills necessary to work effectively with people at every level of the company.

Partner @ Silicon Valley Product Group
Marty Cagan

Joca was fundamental to my growth as a leader and to the digital transformation of Lopes, which generated tangible results for the company.

He led the formation of the Lopes Labs team and left a legacy that is materialized, to this day, in ceremonies and values followed by the team. Joca has excellent analytical and interpersonal skills. He is an example to be followed.
Director of Marketing @ Lopes
Daniela Lopes

Thank you for your decades-long partnership! ;-)

I highly recommend it. Your work has been of great value to our companies. With little time it is possible to see giant transformations happening in operations.
CRO @ Vela Software LatAm
Fernando Liberato