Articles

28 de July, 2020

Organizing for focus and diversification

When a company opts for diversification, team organization tends to be simpler. For each product, there will be a single team of engineers (2-8 people, which […]
21 de July, 2020

QA or no QA? That’s NOT the right question…

Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
14 de June, 2020

The top-down trap

In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build […]
7 de June, 2020

Problem solver vs solution implementer teams

Marty Cagan, a well-known reference in the digital product community, wrote some time ago an interesting article about Product vs Feature Teams where he explains the difference between […]
19 de April, 2020

Defining roles with RASCI

In the series of articles, I talked about the relationship between the product manager and engineering, UX, product marketing, project management, and all other areas of the company.  To close this series […]
5 de April, 2020

Product management in a crisis

I was writing a series of articles about the relationship between product management and the other areas of the company. I already wrote about: UX and […]
10 de December, 2019

What’s the best ratio between Eng, UX, and PM?

There are many articles we can find from different product development teams around the world showing benchmarks of Eng:PM and UX:PM ratios. There’s a recent article from Ken Norton, partner at […]
22 de October, 2019

The role of the Product VP/Head

Being a head of product encompasses many different aspects and skills, and that’s the reason why I’m writing an entire book about this topic. However, since […]
19 de August, 2019

The need for domain experts

Conta Azul is a platform that connects Brazilian small businesses to their accountants and everything they need to run their businesses. It connects small business owners […]