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                      Articles

                      5 de June, 2023
                      5 de June, 2023

                      Could a tech company need digital transformation?

                      Short answer is YES! The fact that a company is a technology company, that is, a company whose product is the software or technology developed by […]
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                      31 de May, 2023
                      31 de May, 2023

                      The IT problem

                      I have talked to some people lately about IT departments and how they seem disconnected from the companies they belong to, often being very reactive to […]
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                      8 de May, 2023
                      8 de May, 2023

                      The 4 principles of successful product development

                      As I already mentioned here, I am writing my 4th book, and I would love to read your comments and opinion on a very central theme […]
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                      3 de May, 2022
                      3 de May, 2022

                      Product Manager’s #1 priority

                      In my recent articles, I’ve been discussing why “business demands => technology implements” doesn’t work, why business people hate discovery and I’ve introduced the concept of […]
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                      15 de January, 2022
                      15 de January, 2022

                      Why individual bonuses don’t work for product teams?

                      It is fairly common for the CTO or CPO to receive a request from the CEO to create some sort of individual bonus for the product […]
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                      8 de November, 2021
                      8 de November, 2021

                      Let’s remove the product from the center?

                      I have been working with digital products for over 30 years. I graduated in computer engineering at ITA in the early 1990s and since then I […]
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                      25 de October, 2021
                      25 de October, 2021

                      2 hacks to foster your digital product culture

                      I led product development at Gympass for almost 1.5 years. Prior to Gympass I always worked in companies where technology was the main product of the […]
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                      18 de October, 2021
                      18 de October, 2021

                      Organizational culture

                      Organizational culture is a very important theme for product managers and has a tremendous impact on the success of a digital product. Therefore, let’s dig into […]
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                      17 de August, 2021
                      17 de August, 2021

                      Summing up

                      In this chapter, I have transcribed the Summing up sections of all chapters in order to create a quick reference guide on all topics discussed in […]
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