Articles

19 de February, 2024

Uncertainty and digital transformation

This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
14 de February, 2024

Project and product

This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
6 de February, 2024

The so-called digital transformation

Now that my new book “Digital transformation and product culture: How to put technology at the center of your company’s strategy” is now available in Portuguese […]
31 de January, 2024

Announcing: Digital transformation and product culture book in English!

My most recent book, “Digital transformation and product culture, how to put technology at the center of your company’s strategy”, released at the end of last […]
2 de January, 2024

Product management 2023 retrospective and 2024 outlook

2023 was a difficult year for technology companies and, consequently, for product development teams with people from engineering, design, and product management. Due to the challenging […]
22 de August, 2023

Solution discovery, where the innovation magic happens

I’ve already written a few articles about solution discovery: Discovery has two sides, problem discovery, which is when we understand the problem we want to solve, […]
5 de June, 2023

Could a tech company need digital transformation?

Short answer is YES! The fact that a company is a technology company, that is, a company whose product is the software or technology developed by […]
8 de May, 2023

The 4 principles of successful product development

As I already mentioned here, I am writing my 4th book, and I would love to read your comments and opinion on a very central theme […]
25 de April, 2023

What kind of company needs a product manager?

When we think about the product management function, we always imagine it being exercised in a company whose main business is software offered via the Internet, […]