Articles

17 de November, 2023

New book: Digital transformation and product culture

My new book is written (in Portuguese) and Casa do Código, the editor, confirmed that it will be available for order on Nov 24th! 🙌 The […]
3 de October, 2023

Is there any situation where product discovery is not necessary?

I haven’t written for some time. The reason is that I am working with a client in a more hands-on way, which I call interim CPO, […]
22 de August, 2023

Solution discovery, where the innovation magic happens

I’ve already written a few articles about solution discovery: Discovery has two sides, problem discovery, which is when we understand the problem we want to solve, […]
8 de August, 2023

Productizing exceptions

If you have a B2B product focused on bigger customers, the product manager must pay full attention to special requests. There are few customers, but all […]
19 de July, 2023

Product granularity and feature teams

I have already received the question more than once about “What is a product?” and “What is the granularity of a product?”. For example, can the […]
27 de June, 2023

New product: Continuing In-company Education

It’s been a year since I started dedicating myself full-time to helping people and companies connect business and technology through consulting and training in product management […]
5 de June, 2023

Could a tech company need digital transformation?

Short answer is YES! The fact that a company is a technology company, that is, a company whose product is the software or technology developed by […]
31 de May, 2023

The IT problem

I have talked to some people lately about IT departments and how they seem disconnected from the companies they belong to, often being very reactive to […]
17 de May, 2023

Talk about sales and product

This week’s article is a video. I was invited by Ricardo Okino, co-founder of Escola Exchange and one of the best sales team leaders I know, […]