2 de July, 2024

Why the “business demands => IT implements” model does not work

I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
22 de June, 2024

Another way to show the product vision: a letter from the client

In 2023, I formed a partnership with IFTL, Institute for Training in Technology and Leadership, to create CPO Mentoring similar to the CTO Mentoring that they […]
16 de June, 2024

The fallacies of product-market fit

I’m going to take a break from the articles I’m publishing, which are chapters from my latest book, “Digital transformation and product culture: How to put […]
11 de June, 2024

The Famous Product Discovery

Anyone who has had contact with product development teams must have already come across the term discovery. It is very common for people who are new […]
3 de June, 2024

2 new products: assessment and product vision

I’m super excited to start offering two new Gyaco consulting products. Some customers have tested and validated these products and have given great feedback, so I […]
26 de May, 2024

The biases of the Agile Manifesto and Agility

The Agile Manifesto, published in February 2001, is 23 years old. It was essential for changing the way we make software. It was created and signed […]
21 de May, 2024

Focus on the problem

It is human nature to solve problems. Whenever we hear about problems, we almost immediately switch to problem-solving mode: searching for solutions. However, suppose we first […]
6 de May, 2024

Discovery is not a process, part 2

I have already explained that discovery is not a process; it’s a set of tools to help us mitigate product development risks. In addition to this […]
30 de April, 2024

Case study: Dasa Group

As the largest integrated healthcare network in Brazil, serving patients from end to end, from diagnosis to high complexity, Dasa currently employs over 50,000 dedicated professionals […]