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                      Articles

                      14 de February, 2024
                      14 de February, 2024

                      Project and product

                      This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
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                      2 de January, 2024
                      2 de January, 2024

                      Product management 2023 retrospective and 2024 outlook

                      2023 was a difficult year for technology companies and, consequently, for product development teams with people from engineering, design, and product management. Due to the challenging […]
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                      17 de November, 2023
                      17 de November, 2023

                      New book: Digital transformation and product culture

                      My new book is written (in Portuguese) and Casa do Código, the editor, confirmed that it will be available for order on Nov 24th! 🙌 The […]
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                      3 de October, 2023
                      3 de October, 2023

                      Is there any situation where product discovery is not necessary?

                      I haven’t written for some time. The reason is that I am working with a client in a more hands-on way, which I call interim CPO, […]
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                      22 de August, 2023
                      22 de August, 2023

                      Solution discovery, where the innovation magic happens

                      I’ve already written a few articles about solution discovery: Discovery has two sides, problem discovery, which is when we understand the problem we want to solve, […]
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                      8 de August, 2023
                      8 de August, 2023

                      Productizing exceptions

                      If you have a B2B product focused on bigger customers, the product manager must pay full attention to special requests. There are few customers, but all […]
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                      19 de July, 2023
                      19 de July, 2023

                      Product granularity and feature teams

                      I have already received the question more than once about “What is a product?” and “What is the granularity of a product?”. For example, can the […]
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                      27 de June, 2023
                      27 de June, 2023

                      New product: Continuing In-company Education

                      It’s been a year since I started dedicating myself full-time to helping people and companies connect business and technology through consulting and training in product management […]
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                      5 de June, 2023
                      5 de June, 2023

                      Could a tech company need digital transformation?

                      Short answer is YES! The fact that a company is a technology company, that is, a company whose product is the software or technology developed by […]
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