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                      10 de February, 2025
                      10 de February, 2025

                      To Build Trust, We Must Stop Rediscovering the Problem

                      Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
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                      27 de August, 2024
                      27 de August, 2024

                      Preface to the new edition of the Startup Guide

                      Startup Guide, how startups and established companies can create profitable digital products, was the first book I wrote, originally published in 2012, focused on what we […]
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                      20 de December, 2022
                      20 de December, 2022

                      The main reason why products fail

                      If we search on Google for reasons why tech products fail, we will find many articles with many possible reasons explaining product failures. From 3 of […]
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                      7 de December, 2022
                      7 de December, 2022

                      Discovery is not a process

                      It’s pretty common for people who are new to product development to think that product discovery is a process, but we need to understand that’s incorrect. […]
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                      30 de August, 2022
                      30 de August, 2022

                      UX and product management

                      The next area I want to comment on is the UX area which, along with product engineering and product management, forms the core product development team. […]
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                      19 de April, 2022
                      19 de April, 2022

                      Another example of an MVD – Minimum Viable Discovery

                      Lopes is the biggest real estate company in Brazil, where I’m leading the digital transformation efforts. A new hire who came from an e-commerce site mentioned that […]
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                      31 de January, 2022
                      31 de January, 2022

                      The 2 sides of Product Discovery

                      By the end of 2021, I had the opportunity to re-record the classes I gave at Cursos PM3 on the fundamentals of product management. It was […]
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                      11 de February, 2020
                      11 de February, 2020

                      UX and product management

                      I spoke previously about the relationship between Engineering and Product Management. The next area I want to comment on is the UX area which, along with product […]
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                      15 de September, 2011
                      15 de September, 2011

                      Agile Product Discovery in a Non-Startup Environment

                      I mentioned here about my lean startup Experiment (phase 1 and phase 2). I’ll post an update on this topic soon. Here I want to share […]
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