Coaching and workshops on product management and digital transformation

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Advisory and Coaching services

Product leadership coaching sessions on product development and management topics (process, people, culture) to focus on topics that can help generate results.

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In-company Talks and Training

Talks and training are tailored made to suit the needs of the company in order to address topics that will help the team deliver results from their digital products.

Books

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Testimonials

Here's what some customers have said about our training:

  • I have been recommending Joca to Brazilian tech companies for many years now.

    He has a deep understanding of how strong product companies work, and he has the interpersonal skills necessary to work effectively with people at every level of the company.

    Partner @ Silicon Valley Product Group
    Marty Cagan

  • Just passing by to thank you for all the knowledge you passed on to me.

    It was much better than taking a course, I developed a lot in the product area and as a professional.

    Founder & CPTO @ Goomer
    Rafael Laganaro

  • Joaquim Torres (Joca) helped me a lot with the advisory sessions.

    Joaquim Torres (Joca) helped me a lot with his books, he helped the company and I again with the advisory sessions… I recommend him, he knows a lot.

    Group Product Manager e OKR Master @ Medprev
    Ezequiel Inácio Santos
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ARTICLES

7 de March, 2023
7 de March, 2023

Principles before tools and frameworks

It is common to hear comments from people who are getting to know about digital product management and development and even those who have been working […]
1 de March, 2023
1 de March, 2023

Focus or diversification?

Okay, I convinced you that those who do not diversify can get into a difficult situation, because a single product company ends up dying sooner or […]
25 de February, 2023
25 de February, 2023

Layoffs and the half full glass

I have seen articles and posts commenting on the mass layoffs (layoffs) happening in technology companies and how this has affected the technology market and the […]
22 de February, 2023
22 de February, 2023

How to manage a product portfolio?

In my previous two articles, I explained why a company should worry about having more than one product and how a software product company can diversify its portfolio. In […]
13 de February, 2023
13 de February, 2023

How to diversify your product portfolio?

In the previous chapter, I discussed why companies should diversify their product portfolio. Now, I will show you how to do this. New Markets The first […]
7 de February, 2023
7 de February, 2023

Product Portfolio Management

Why do some companies decide to have more than one product? How do they manage this product portfolio? Why do other companies prefer to focus on […]
31 de January, 2023
31 de January, 2023

Does the shoemaker’s son always go barefoot?

This is an expression that we normally say when the family of a skilled or knowledgeable person is often the last to benefit from her expertise. […]
24 de January, 2023
24 de January, 2023

Downsizing and layoffs

During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, […]
2 de January, 2023
2 de January, 2023

Happy 2023!!!

First of all, I wish you a happy 2023!!! I hope that this year we continue to advance in our learning about how to make digital […]
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