Gyaco - Product Leadership Education

Coaching and workshops on product management and digital transformation

Advisory and Coaching services

Product leadership coaching and advisory sessions on product development and management topics (process, people, culture) to focus on topics that generate results.

In-company Talks and Workshops

Talks and workshops tailored made to suit the needs of the company in order to address topics that will help the team deliver results from their digital products.

Books

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Testimonials

Here's what some customers have said about our training:

I have been recommending Joca to Brazilian tech companies for many years now.

He has a deep understanding of how strong product companies work, and he has the interpersonal skills necessary to work effectively with people at every level of the company.

Partner @ Silicon Valley Product Group
Marty Cagan

Just passing by to thank you for all the knowledge you passed on to me.

It was much better than taking a course, I developed a lot in the product area and as a professional.

Founder & CPTO @ Goomer
Rafael Laganaro

Joaquim Torres (Joca) helped me a lot with the advisory sessions.

Joaquim Torres (Joca) helped me a lot with his books, he helped the company and I again with the advisory sessions… I recommend him, he knows a lot.

Group Product Manager e OKR Master @ Medprev
Ezequiel Inácio Santos

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ARTICLES

22 de August, 2023

Solution discovery, where the innovation magic happens

I’ve already written a few articles about solution discovery: Discovery has two sides, problem discovery, which is when we understand the problem we want to solve, […]

8 de August, 2023

Productizing exceptions

If you have a B2B product focused on bigger customers, the product manager must pay full attention to special requests. There are few customers, but all […]

19 de July, 2023

Product granularity and feature teams

I have already received the question more than once about “What is a product?” and “What is the granularity of a product?”. For example, can the […]

4 de July, 2023

Airbnb and the “end” of the product managers

On the 21st and 22nd of June, the Config conference, by the company Figma, whose main product is a collaborative interaction design tool, took place in […]

27 de June, 2023

New product: Continuing In-company Education

It’s been a year since I started dedicating myself full-time to helping people and companies connect business and technology through consulting and training in product management […]

13 de June, 2023

Team dependencies

This is a theme that comes up quite often in conversations with my consulting clients. How to resolve dependencies between teams? When we organize teams into […]

5 de June, 2023

Could a tech company need digital transformation?

Short answer is YES! The fact that a company is a technology company, that is, a company whose product is the software or technology developed by […]

31 de May, 2023

The IT problem

I have talked to some people lately about IT departments and how they seem disconnected from the companies they belong to, often being very reactive to […]

24 de May, 2023

What if we stop treating software development as a project?

When we treat software development as a project, we are giving it a start and an end, since all projects have clearly defined starts and ends. […]