Coaching and workshops on product management and digital transformation

Advisory and Coaching services

Product leadership coaching and advisory sessions on product development and management topics (process, people, culture) to focus on topics that generate results.

In-company Talks and Workshops

Talks and workshops tailored made to suit the needs of the company in order to address topics that will help the team deliver results from their digital products.


Here's what some customers have said about our training:


5 de June, 2023

Could a tech company need digital transformation?

Short answer is YES! The fact that a company is a technology company, that is, a company whose product is the software or technology developed by […]
31 de May, 2023

The IT problem

I have talked to some people lately about IT departments and how they seem disconnected from the companies they belong to, often being very reactive to […]
24 de May, 2023

What if we stop treating software development as a project?

When we treat software development as a project, we are giving it a start and an end, since all projects have clearly defined starts and ends. […]
17 de May, 2023

Talk about sales and product

This week’s article is a video. I was invited by Ricardo Okino, co-founder of Escola Exchange and one of the best sales team leaders I know, […]
8 de May, 2023

The 4 principles of successful product development

As I already mentioned here, I am writing my 4th book, and I would love to read your comments and opinion on a very central theme […]
1 de May, 2023

Layoffs and free coaching (month 2)

At the end of last month, I did an analysis of the layoffs that are happening in technology companies and offered free coaching sessions for those […]
25 de April, 2023

What kind of company needs a product manager?

When we think about the product management function, we always imagine it being exercised in a company whose main business is software offered via the Internet, […]
18 de April, 2023

Visiontype, a day in the life of your user

I’ve already mentioned in previous articles what is and how to create a product vision. By the way, this is the topic of my workshop on […]
11 de April, 2023

Agile culture, digital culture and product culture

Here’s another chapter of the book that I’m writing on Digital Transformation. To increase the chance of success of a digital transformation, it is necessary to […]