Articles
10 de June, 2025
While listening to a recent episode of the SVPG podcast, I was reminded of a common symptom that appears when there is no clear product vision: […]
27 de May, 2025
I’m an introspective person. I prefer listening to speaking. I like to prepare carefully before I share my thoughts. So when I decided to go on […]
20 de May, 2025
I remember clearly the early days of the internet in Brazil, back in the mid-1990s. Everything was new — but the general mood was one of […]
14 de May, 2025
Another excerpt from my book. In these excerpts, we will cover advanced team structure topics. They will help you define and manage your product development team […]
6 de May, 2025
This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we saw how to […]
28 de April, 2025
In the world of digital product development, how we organize our teams directly impacts our ability to create value for customers and drive business results. The […]
22 de April, 2025
I’d like to share an experience I had at Gyaco. I was reviewing all the consulting proposals I’ve sent out since June 2022, when I decided […]
15 de April, 2025
A very useful tool in product portfolio management is the BCG Matrix. I’ve written about it before and I’ll reinforce here that it helps us understand […]
1 de April, 2025
I’ve seen this happen quite often in product teams: alongside the Product Manager, there’s also an APM (Associate Product Manager) doing a role that looks a […]